Poltrona Frau Collaboration | Infiniti Centre Maidstone

Poltrona Frau Collaboration

Good VS Evil

Infiniti have revealed the faces of two stunning new models in a 'good and evil' pairing designed to shock and seduce in equal measure. The special Infiniti Q50 and QX70 models are the first one off fruit of a creative collaboration with renowned Italian furniture and leather specialist Poltrona Frau.

The 'good' Infiniti Q50, with its pure hybrid power reflected by a gleaming white body and interior of softest white leather, is joined by Infiniti's design icon, the QX70 - the other half if a very dynamic duo but a car unquestionably from the dark side.

Black, mean and V8 powered, the Poltrona Frau Q50 is innocent. Unveiled at an exclusive Poltrona Frau event in Milan on the occasion of the 2014 Salone Internazionale del Mobile di Milano, both cars were transformed at Poltrona Frau's HQ in Tolentino, Italy, using techniques and materials from its award winning furniture collection.

'Both the Q50 and the QX70 have strong personalities already' said Infiniti's Executive Design Director, Alfonso Albaisa. 'With this project we have made those personalities even more vivid so they perfectly capture not just the Infiniti's provocative nature but also our duality of traditional processes and modern outcomes'.

A large part of the cars' unique appearance is down to their colour schemes - they are inspired by hues from the Pelle Frau Colour System leather for home furniture, further reinforcing the link between top level furniture design and the automotive world.

For the QX70, Infiniti and Poltrona Frau designers decided on Pelle Frau Soul Saloman Black leather with contrasting leather in Ribes (a dark, blackberry red). Ribes is also the exterior highlight colour, used on the lower bumper sections and grille slats.

The roof rails are trimmed in Ribes leather, setting off the special black body, black satin trim and black 21 inch wheels to perfection. The Q50 is truly a knight in shining white armour: the exterior colour here is Zinco with a Lava (light blue) contrast, again both colours until now more associated with Poltrona Frau furniture than cars.

White wheels, satin finish trim and, most indulgently, pure white leather trimmed exterior mirrors complete the picture. Poltrona Frau's softest furniture grade leather from the Italian firm's famous 21 step tanning process is used throughout both cars, ensuring not just exquisite looks but an unmistakable aura of sensuality.

Twenty hides - about 100 sq m - were used in each car, all of them sourced from cattle in Arzignano, near Vicenza. One hundred different leather sections, ranging in size from large headlining to small trim around the gearshift paddles, had to be hand cut and hand applied to each car.

Virtually every surface inside was given the Poltrona Frau treatment; the cutting, sewing and wrapping along took three specialists almost 500 hours of work for each car. Despite their polar opposite characters, 'good and evil' display the same obsession with precision and passion that characterises both brands.

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